2. You Keep Making More Money, Then Losing It. Here’s the Brain-Based Fix

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All right, let's rip

the band aid right off.

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You do not have a strategy problem.

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You have a brain problem.

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You think that the reason that you're

not making more money is because

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you need a better offer, a bigger

audience, or maybe like the perfect

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launch plan, but let me tell you this.

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Have you ever had a record breaking

month only to find yourself Right back

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where you started a few months later,

maybe you hit a new income high and then

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suddenly unexpected expenses popped up,

like a bill just showed up in the mail,

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or your kid broke their leg and now you

have all these unexpected medical bills.

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You invested in something

that maybe wasn't necessary.

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Or maybe you slowed down your

momentum without even realizing it.

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And now, you're right

back at your old number.

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That's not bad luck.

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That's not just how business is.

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This is your subconscious pulling

you back to financial safety.

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And until you fix this, you will never

break out of the same income range, no

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matter how much strategy you throw at it.

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So today, in this episode, I'm going

to show you exactly how your financial

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thermostat, your money thermostat works,

why your brain fights against making and,

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not only making, but keeping more money,

and how to finally rewire it so that

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money starts flowing without resistance.

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And don't forget that somewhere

inside of this series, I'm dropping

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an exclusive Unannounced, never

before seen offer, it's so good,

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but only if you're paying attention.

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What's really keeping you

stuck at the same income?

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You are not bad at making money.

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You're not bad with money, okay?

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You're just really, really

good at getting rid of it.

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And it's not your fault.

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Your brain is wired to maintain financial

stability, not financial expansion.

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Your brain is wired to keep you safe,

protected, not for expansion, for growth,

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for stepping outside of your comfort zone.

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Your subconscious sees anything

beyond your normal as a threat.

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And so this is why we see people who

win the lottery usually lose it all.

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They literally just blow it all

and they're back to square one.

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This is why you see entrepreneurs

have huge launches and then

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suddenly go radio silent.

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This is why you make more money but you

just don't feel richer or wealthier.

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Your brain has an internal

financial thermostat.

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Just like your body regulates its

temperature, your subconscious regulates

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your money, keeping it at whatever

number feels safe and familiar.

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Just like when you go outside

and it's cold, your body starts

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shivering to keep you warm.

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And the same thing goes when

you go outside and it's hot.

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Your body starts sweating

to keep you cool.

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These are all things that happen

without us having to do anything.

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We don't have to signal to our body, hey

can you start shivering to keep me warm?

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Our body is just programmed that way.

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And the same thing goes for your money.

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Your subconscious regulates your money.

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Here's what happens when

you go above that set point.

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You suddenly feel like you need to

reinvest, or spend, or upgrade things.

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Or you get an unexpected bill or expense

that wipes out that extra income.

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Maybe you slow down, you stop selling as

much, maybe you start to lose momentum.

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Your brain creates urgency around

something else that distracts you.

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And just like that, your

income drops right back down.

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You didn't even notice it's happening,

but your financial thermostat

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just pulled you back to normal.

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Same thing when your body is

trying to keep cool or keep warm.

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You don't even notice it's

happening, but it's happening.

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This is why you can have a high cash

month and feel no richer than when

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you were making, let's say, like, 5k.

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This is why you say next month

I'm going to break through,

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but it never quite happens.

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This is why no matter what you

do, your lifestyle and bank

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account always seem to match.

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I learned this the hard way.

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I was in my first real momentum

phase hitting like, I think it was

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like 20k months, feeling like I

was finally getting ahead, right?

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And then everything went wrong at once.

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It was like unexpected

expenses, investments.

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I convinced myself that I needed,

I had this like weird lull in sales

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and, and suddenly it was like, I

was right back to where I started.

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It was like my money just disappeared.

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Has this ever happened to you?

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Where you, where you get to

a good place and then boom,

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you're like right back down.

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I was pissed.

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I was like, what?

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What is happening?

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I was making more than I was.

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So then why didn't it feel like it?

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And that's when I realized my

subconscious had never experienced

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having that much money before.

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It didn't feel safe.

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It wasn't normal for me.

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And because it felt unfamiliar, I

sabotaged it without even realizing it.

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And this was years ago.

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And even though consciously I

was like, I'm, I'm shooting for

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these high cash months, I And

I was getting closer to that.

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Cause I think at the time I

was shooting for 30 K months.

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And I was getting there, but

for whatever reason, it would,

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like, I would go right back down.

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And consciously, I was like,

well, this is what I want.

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And subconsciously, it was

like, no, this is too scary.

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This is too much.

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Let's sabotage this.

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We need to go back to the safe space.

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If you do not train your brain to

hold more, it will always find a way

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to shrink you back to your normal.

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Your subconscious is not

designed to make you rich.

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It's designed to keep you

safe, and safe means familiar.

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So, your brain tracks money the same way

that it tracks your body temperature.

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Again, going back to the hot and cold.

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If you step outside and it's cold,

your body shivers to warm you up.

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If it's too hot, you sweat to cool down.

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Your nervous system is doing

the same thing with money.

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When you make more money than

your subconscious is used to, your

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system kicks in to cool you down, a.

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k.

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a.

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spending, sabotaging, slowing down.

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When you make less, your system ramps up

the pressure, making you hustle, stress.

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Push harder, right?

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The problem, most entrepreneurs never

reprogram their financial thermostats.

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They just keep trying harder, which

is why they stay stuck at the same

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level for years, or they do hit

higher months, but they always

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go back down to the same level.

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This is why that you need the Quantum

Leap Launchpad because inside I

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don't give you strategy because you

know exactly what you need to do.

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There's strategy galore out there.

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we literally rewire your brain's ability

to hold, have, attract, and multiply

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more money so that your new temperature,

your new financial thermostat, whatever

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that is, whatever we're shooting for, we

can get to that place, sustain it, and

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then continue raising that thermostat.

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Okay, let's make this real because

here's how to shift your set point today.

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We're going to do the three

minute financial thermostat reset.

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So first thing, we need to

identify your current set point.

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I want you to look at the

last six months of income.

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What's the range that you keep landing on?

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What's the highest amount that you've

ever had sitting in your bank account?

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Go back, look at that, come back.

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Create a new normal is step two.

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We need to pick a number that

feels like the next level.

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Something bigger, but

also still believable.

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We need, we need gradual increase here.

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Gradual exposure.

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I want you to visualize yourself

checking your bank account and

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seeing that amount every day.

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What's that number?

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Not just one time, but consistently.

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And then step three, we need

to normalize holding, having,

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attracting, maintaining more money.

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Every time that you check your balance,

I want you to say, this is my new normal.

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This is my new normal.

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This is my new normal.

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This is my new normal.

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Your brain won't believe it at first.

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And if you feel resistance around that,

when you say, this is my new normal,

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and just like breathing into that.

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If you don't believe

it, this is a good sign.

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This is a great sign because it

means that we are gaining awareness

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around the resistance and it means

that we're in a place to rewire.

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Because if you feel resistance around

something, it's because it needs to be

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rewired because we're not there yet.

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This isn't mindset.

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This is how your brain works.

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Your subconscious will not let you

have what it doesn't believe is safe.

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Your job is to make more

money, feel normal, feel safe.

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Inside of Quantum Leap Launchpad,

we go way, way deeper into this.

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Rewiring your entire money identity

so that your nervous system stops

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blocking wealth, money, clients,

abundance, all of the things.

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But for now, let's keep moving.

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So if you made it this far,

here's your second hint.

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On the bonus offer that I mentioned,

so, this will make keeping and

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multiplying money effortless.

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It's, it's only for the people who

complete the series, and if you don't

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listen through, you're gonna miss it.

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This is just the beginning.

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Inside of QLL, I'm going to show you how

to fully rewire your subconscious and

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nervous system so that you stop feeling

like you're constantly chasing money,

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chasing clients, chasing income, and

really just start running a business

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that creates from a place of people.

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Autopilots to make growth and success feel

inevitable and not just feel inevitable

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but actually create inevitability.

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In the next episode, I'm going to be

breaking down the hidden reason why you

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feel like you're always working, but never

really feel like you're getting ahead.

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And once you understand this and

what I'm sharing, you will never

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let yourself stay stuck again.