6. The Dopamine Dupe Keeping You Busy, Broke & Burned Out (And THIS to Escape It)

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Why you are working harder than

ever but still not getting ahead

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and how to rewire that now.

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So the hardest working people are not the

wealthiest and that should piss you off.

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Let's be real, you're out here doing

everything right, you're showing

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up, you're putting in the work,

you're investing in the programs,

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you've built the offers, you've

even done the damn mindset work.

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I know you have.

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And yet, your income

still feels inconsistent.

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You just can't seem to break through the

plateau that you've created for yourself.

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You're probably feeling exhausted,

and it might feel like you

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have nothing to show for it.

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Meanwhile, on these internet streets,

there are business owners who are

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making insane amounts of money

while seemingly doing the least.

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And you're sitting here like, WTF?

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What am I missing?

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What is, where is this missing piece?

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What is the missing thing that

all of these business owners

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seem to have and I don't have?

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Here's the truth.

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It's not about doing more.

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It's about rewiring your

brain to execute differently.

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Because here's what's happening right now.

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Your brain is running an outdated program.

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A program that tells you

that effort equals income.

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and until we rewrite that code of

the outdated system or program, until

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we update that software, You will

keep working harder for the money

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that never quite seems to stay.

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And today I'm going to show you in

this episode exactly why you feel stuck

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in busy mode instead of cash mode.

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And not only that, I'm not just going

to give you the why about it, I'm going

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to show you how to fix it instantly.

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And remember, somewhere inside

of this series, I'm dropping an

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exclusive, unannounced offer.

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It's completely free, by the way.

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I'm not charging anything for this.

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You're going to get free access,

but you got to listen to catch it.

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Okay, let's get into it.

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how I was hardwired to work

hard and why it kept me stuck.

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So I want to start with a personal

story here on the programming

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that made hard work my default.

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So I was raised to believe

that success comes from effort.

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That the harder that you work,

the more that you will make.

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And that, if you just keep pushing,

eventually the money will come.

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You see, my mom, she is a hard

ass, she's one of those hard ass

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moms and I love her for that.

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But she made it very clear, you're a girl,

so you're automatically going to have

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to work harder than the men because the

men make more money than you're a girl.

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So, automatically, you're stuck there.

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You're also a minority, so you're

going to have to prove yourself.

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I'm Mexican.

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That really has never felt like

something that has held me back, but

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it was something that was hardwired,

ingrained at a very young age.

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You are a minority, so the odds are

already against you, and you're a girl.

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She always told me, do not rely on a man.

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Have your own bank, your

own money, your own thing.

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Be independent.

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And for a long time,

that programming worked.

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It built an insane work ethic in me.

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Another part of this is my dad.

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So he is a doctor.

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His dad's a doctor too.

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And I watched them grind non stop.

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I still watch my dad grind non stop.

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I mean, he is.

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everywhere.

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So he has his own urgent care

clinic, he has a med spa.

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He also works at the local hospitals,

so he does 24 hour ER shifts, he's an ER

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doctor, um, he's the head of the ER, he's

like, chief of staff, he's the medical

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director at multiple nursing homes, and

he He is running multiple businesses.

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He is on call all of the time, like, 24

7, always on call, always on his phone.

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Back when we were kids,

he always had a beeper.

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I don't know if anybody remembers

beepers, but he would always

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have his beeper going off.

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He is just everywhere.

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Currently, my grandfather is in hospice

right now and I didn't even know that he

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is the doctor in charge of his hospice.

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So my dad is one of the hardest And

that is what I have grown up to witness.

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And without even realizing it, I

adopted the belief that success

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equals being constantly on.

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Constantly on call.

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That in order to be successful, I had

to be willing to outwork everyone else.

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And at first, that belief did work for me.

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It really did because I've,

I am a very hard worker.

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I'm very ambitious.

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I'm very driven.

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A lot of intrinsic motivation.

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I'm the firstborn daughter.

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So I feel like all of the

firstborn daughters that I

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know are very hardworking.

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They're type A, they're ambitious.

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They know how to, they know how to work.

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And I built my business through Hustle.

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I have done all of the things, right?

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I've run launches, I've taken calls at all

hours, I've been in this for a long time.

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I've had clients here

and in other countries.

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At one point I was running

full scale launches.

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I had a, an agency model

where I was running.

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multiple six figure launches for

clients where we were doing copy,

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funnel building, strategy, project

management, all of the things.

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And I had a client in Australia

where I would be running her launches

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and these were multiple six figure

launches, like her ad spend alone.

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was six figures.

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So, I'm running her launches, managing

her team, doing all the things, and at

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the same time I had clients in the United

States that I was working with as well.

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So, it was like 24 7.

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And, yet, my income, it

was it was inconsistent.

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It was like kind of all over the place.

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I was making good money.

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Not gonna say that I wasn't.

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But my energy was drained and I was

spinning my wheels and I was throwing

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everything at the wall and like

wondering why, why was this so hard?

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And it was because I was confusing

effort with effectiveness.

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I was doing more, but I wasn't

moving the needle in the way that I

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wanted to because I was tied to it.

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I had to be the one to show up.

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And I realized that hard work

does not guarantee wealth.

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It guarantees exhaustion, it guarantees

burnout, it guarantees you staying

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in the cycle of making just enough

or being capped at a certain amount.

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And the worst part is that that

cycle followed me even when

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I started making good money.

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So, if you do not shift the way that

your brain processes work, you will

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never stop trading time for money.

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and that is what we are rewiring today.

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So let's talk a little bit about

the neuroscience behind this because

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I love a good neuroscience moment.

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Your subconscious is not wired for wealth.

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It is wired for effort.

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Every time that you work harder,

your brain releases dopamine.

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And that dopamine makes

you feel productive.

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But, feeling productive does

not equal making more money.

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So, I don't know about you,

but I love a good to do list.

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I personally like to write things down.

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I have a journal sitting next to me and

I have all my to dos and I just like to

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physically write things out and I like

to also physically cross things off.

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If you're like me, you know that

that releases a dopamine effect.

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But like I said The dopamine makes you

feel productive, but feeling productive

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does not always equal making more money.

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So why is this a problem?

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This is why you can spend all day in the

weeds, doing busy work, answering emails,

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creating content, engaging online, and

still have no new Stripe notifications.

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Your brain is rewarding

effort, not results.

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So you feel like you're moving

forward, you feel like you're

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productive and busy, even when

you're just spinning your wheels.

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And so until you train your subconscious

to prioritize results over busyness, you

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will keep mistaking effort for success.

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The good news here is that

inside Quantum Leap Launchpad,

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this is exactly what we rewire.

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So, let's talk a little bit

about how we can do this here

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very quickly in this episode.

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So you're about to feel your first real

shift away from effort into results.

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First thing I want you to do, I

want you to think about the last

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time that you worked your ass off.

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But you still did not

see a big payoff from it.

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Like, you put so much into it, and

it was like, where are the results?

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I want you to ask yourself, was

I actually moving my business

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forward, or was I just staying busy?

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Really ask yourself.

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Was I moving the needle, or was

I just, you know, staying busy?

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I was just like, doing things just

to do things, to feel productive.

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because I'm hardwired to think that,

well, if I stay busy, if I have a

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long to do list, that will of course

mean that I'm making progress.

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Did it actually make progress?

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And I want you to just say this out loud.

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I move with impact.

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More effort is not more success.

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Say that.

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I move with impact.

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More effort is not more success.

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And tell me, did that feel uncomfortable?

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Did you feel resistance?

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If it felt uncomfortable,

that is your subconscious

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fighting for its old identity.

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Because that's the default setting.

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Your default is your current identity,

and if your current identity is not

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in alignment with the next level

identity, the next version of you that

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we are trying to quantum leap into,

that we are trying to step into, your

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subconscious is going to fight it.

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And inside of Quantum Leap Launchpad,

We don't just break that pattern.

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We rewire you for effortless execution

so that you feel safe, you feel good,

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you feel in alignment with making the

decisions and doing the work that's

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actually going to move the needle.

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Side note, if you have not read the

book 10x is easier than 2x, definitely

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pick that up because we actually pull

principles from that book in inside of

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the program because it's not just about

taking action and moving the needle

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but moving the needle in a way that 10x

is your business because you can move

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the needle 2x you can make incremental

growth happen in your business but

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that's not what is going to create

the quantum leap so we need to remove

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this idea that In order to get results

in our business, we just got to stay

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busy and productive, but it's about

finding the way to 10x instead of 2x.

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If you take one thing from

this episode, let it be this.

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From now on, you work less.

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but you execute at a higher level.

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I want you to audit for

the next seven days, okay?

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And do this.

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Please do this.

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Please do not just take this and

like, yeah, I'll do it later.

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Actually do it.

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it will move the needle for you.

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I want you to audit for the last seven

days, every task, every meeting, every

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action that you took in your business.

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And then I want you to highlight

the money making moves.

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What actually brought in money?

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Not engagement, not brand awareness,

actual dollars into your business.

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What actually moved the needle?

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And then I want you to cut

or delegate everything else.

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If it did not move the needle, it is

not necessary, or it's not your job.

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Because the most successful

entrepreneurs do less.

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They execute at a high level.

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They're not busy in the weeds of doing

everything and wearing all of the hats.

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In the beginning, yes, sometimes

you do have to do that.

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You gotta put in the hours, the reps.

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But at some point, there comes a point

where you have to either cut or delegate.

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And inside of Quantum Leap Launchpad,

we train your brain to prioritize

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only the high impact execution.

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Again, if you haven't read Quantum

Leap Launchpad, 10x is easier than 2x.

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That is like prerequisite

homework that you need to do.

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And we actually go into that much

deeper inside of the program.

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So that you make more money

while actually doing less.

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I know that sounds counterintuitive,

but this is the shift.

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These are the shifts

that you need to make.

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in order to create the quantum leap.

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And if you've ever felt like

things have to be hard to be

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real, that is your subconscious

making struggle your comfort zone.

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And again, inside the program, we

shift that at the root, at the actual

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root, we get it out so that success

starts to feel automatic so that we

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start creating those 10x results.

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Now that we have created a small

rewire in your brain for effortless

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success, there's something even

deeper that we need to tackle.

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Because if you've ever hit a major

milestone, a huge milestone, and then

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you've self sabotaged it, you've slowed

it down, or you've gone back to old

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patterns, that is not an accident.

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It's not a fluke.

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Your subconscious has a set point

for how much success, how much money,

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how much visibility feels safe.

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And unless we change that, unless we

shift that, unless we rewire it, you

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will never sustain that next level

of success that you are shooting for.

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And in the next episode, I'm showing

you exactly how to raise your

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subconscious success threshold.

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Okay, we have a threshold.

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And once you do this, you

no longer shrink back again.

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Okay, because right now, your

brain is wired to chase the

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struggle, but what if we could

rewire it to chase success instead?

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And that is what we're

doing in the next episode.

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I'll catch you there.